Content

Applied economics, out loud.

Steady publishing on economics, behavior and investing, on LinkedIn and Instagram. Content to be used on Monday, not to impress.

Channels

Three fronts, the same care.

Each channel has its own rhythm and format. The commitment to context and clarity is the same in all three.

Reading the landscape and the backstage of decisions: what the economy in the headlines means for an ordinary person’s budget.

Short form for the questions that keep coming back: inflation, budget, first investment and what to do when the plan changes.

Behind the scenes of “Seu Dinheiro Não Vale Nada”, excerpts, writing context and the road to the second edition.

Editorial

Financial education content has a clear limit, and it is respected post by post.

Context goes in: where the number comes from, what it measures and what it does not.
Application goes in: what you can do with it the following week.
Individual investment recommendation stays out.
Promised returns and guaranteed results stay out.
Manufactured urgency to force a decision stays out.
Data with primary source, date and context.

Topics

Why the official index describes an average basket while yours is another one.

Organizing what comes in and what goes out before discussing any investment.

The pair that decides almost everything, and that is almost never discussed together.

The decisions that panic and euphoria make on our behalf.

What needs to be settled first, and what can wait.

Revising without starting from zero at every headline.

Invitation

What fits in a post fits in a room. Tell us the profile of the audience and the moment of the organization.